LG Cyon Lollipop

This music video is a 32 second advert of LG Cyon Lollipop phone. The song is called Lollipop by Big Bnag and 2NE1, two Korean group band.

Like the other LG phone advert in Korea it have repetition in the lyrics and the music shows young singers.

This video is colourful and very lively. The background reminds me a club or party. The clothes and hairstyle, in my opinion convey different style or steriotype in teenagers.

But to make my final conclusion the LG phone target market audience are girls around the aged of 15-20 as the model of the names like Chocolate, Cookie and Lollipop is something girls like to eat. The brand LG phone is selling the lifestyle of being young, innocent, fun, energetic and friendship.

[MV]SNSD - Cooky

This music is another advertisement of LG phone in Korea. The phone is called LG Cyon Cookie. The music video is called Cooky by the Girls Generation.

In the music video the girls members are baking while singing and dancing. The music is a re-version of "Hey Mickey". In my opinion, the target market audience that they are aiming for is 15-17 years old. I come to this conclusion from the bold colours that they used for the clothes and background which makes the music video eye catching. The members of the Girls Generation have an innocent look and wears clothes that teenagers would wear. The mood of the video is cheerful and very lively representing being young.

This video used exaggeration as the LG Cyon Cookie phone came out of the oven than the cookie that they were baking. They used repetition in the lyrics of the song making it easier to remember the phone model.

fx Chocolate Love MV

This music video is the f(x) version of Chocolate Love an advert for LG Chocolate.

The music video is a juxtaposition of the Girls Generation Chocolate Love version. Rather than a mellow and innocent feeling this music video is fun and up-beat. The f(x) wears clothes that teenagers would wear to a party which brings me to their target market audience, the aged of 16-18.

The glitters, hair accessories and their clothes are my evidence that support the target market audience's age.

The background of the music video reminds me of a club or a party because of how the lights flash with different colours aand the balloons.

LG Chocolate SNSD Version

The video above is the version of Girls Generation also known as SNSD in Korea. This video is an advert for LG Chocolate.

This music video is called Chocolate Love and advert that the LG made in Korea. But rather than making one music video they made two by two famous girls band in Korea. One of the girls band is called Girls Generation also known as SNSD and the second girls band is f(x).

The lyrics of the video sounds the same and the way they advert the LG Chocolate used repetition making it easier to remember the model of the phone.

In my opinion the target market audience of this video are young adult around the aged of 18-20. The way they are dress in the music video is mature but still looks young. Their make up and dress are neutral and gives off the innocent feelings.

The tempo of the song is also slower than the second version and reminds me of a love song, Something simple but elegant to the ear.

Hi everyone!! :)





For my current brief I have to research brands and one of my chosen brand is the LG for phones. We have to look for their target market audience and what their advert is conveying, oh and we also have to look into their style of packaging.





I wanted to post just one whole post but unfortunately I have to have the videos in my files which means I have to download the video. You might need to scroll down starting the LG Chocolate by Girls Generation (SNSD) because that how it supposed to start. I do hope it make sense.



P.S. If anyone knew how to which entry goes first and last (if its possible), please dont hesitate to comment a guide how to do. :)