This music video is a 32 second advert of LG Cyon Lollipop phone. The song is called Lollipop by Big Bnag and 2NE1, two Korean group band.
Like the other LG phone advert in Korea it have repetition in the lyrics and the music shows young singers.
This video is colourful and very lively. The background reminds me a club or party. The clothes and hairstyle, in my opinion convey different style or steriotype in teenagers.
But to make my final conclusion the LG phone target market audience are girls around the aged of 15-20 as the model of the names like Chocolate, Cookie and Lollipop is something girls like to eat. The brand LG phone is selling the lifestyle of being young, innocent, fun, energetic and friendship.
Thursday, 24 February 2011
Posted by Ageha at 17:49